2650 x 3534 px | 22,4 x 29,9 cm | 8,8 x 11,8 inches | 300dpi
Data acquisizione:
16 giugno 2012
Ubicazione:
Bakraur, Bodh Gaya, Bihar, India
Altre informazioni:
This image captures the façade of a house in Bakraur-Sujata, near Bodh Gaya, India, featuring a hand-painted advertisement for Active Wheel detergent. Such murals are common in small towns and rural areas, where businesses rely on cost-effective, long-lasting marketing methods instead of billboards or digital advertising. The house itself exhibits vernacular architecture, with decorative balcony motifs and modest living spaces. This type of informal branding not only serves commercial purposes but also adds to the visual landscape of everyday life. The advertisement’s vibrant colours contrast with the weathered surroundings, reflecting how consumer culture integrates into local aesthetics in India’s semi-urban environments.
