--FILE--Maybelline cosmetici e make-up sono in vendita in un supermercato in città di Nantong, est cinese della provincia di Jiangsu, 1 aprile 2014. Kantar Worldpan
--FILE--Maybelline cosmetics and makeups are for sale at a supermarket in Nantong city, east China's Jiangsu province, 1 April 2014. Kantar Worldpanel's latest ranking indicates that established beauty brands like L'Oreal Paris and Pechoin managed to attract new consumers to their brands while remaining the most chosen brands of Chinese consumers, according to a recent report released during the 23rd China Beauty Expo. Pechoin has remained the top skin care brand for two consecutive years. It is also the only beauty brand in China with over 100 million purchases. Maybelline is number one in the makeup category. Smaller players such as One Leaf, Chando and Papa Recipe have done a good job finding new shoppers in niche sectors such as facial mask treatments. Chinese brands are also adding effective herbal elements to attract consumers who prefer to use products with natural ingredients.
