5472 x 3648 px | 46,3 x 30,9 cm | 18,2 x 12,2 inches | 300dpi
Data acquisizione:
26 agosto 2022
Ubicazione:
ShudeHill, Manchester, England, UK, M4 2AF
Altre informazioni:
Large NatWest advertising mural covers the gable wall of the Hare and Hounds public house on Shudehill in Manchester city centre. The colourful artwork shows an older woman wearing glasses, a purple university-style hoodie marked “Class of ’22” and brightly patterned floral trousers. Behind her is a painted auditorium or lecture theatre, while the prominent slogan “Never stop starting” appears across the lower half of the wall. The mural formed part of NatWest’s wider “Tomorrow Begins Today” advertising platform, which encouraged people to take practical steps towards personal ambitions rather than delaying change. The campaign used people of different ages and backgrounds to challenge conventional banking advertising and present financial confidence, education, employment, entrepreneurship and personal development as goals that could be started at any stage of life. This particular image places an older female learner at the centre of the campaign. The university clothing and Class of ’22 wording suggest adult education, lifelong learning, a return to study or a new beginning later in life. The representation contrasts with the frequent advertising focus on younger consumers and promotes a more inclusive view of ambition, ageing and personal reinvention. The artwork was installed as a temporary painted advertisement on a prominent Shudehill gable regularly used for changing commercial murals. The wall belongs to the Hare and Hounds, a Grade II listed public house at 46 Shudehill, close to Manchester’s Northern Quarter and Shudehill transport interchange. Other temporary artworks and campaigns have occupied the same highly visible wall. Parked cars, pedestrians, surrounding offices and historic red-brick architecture place the campaign firmly within the busy urban streetscape. The photograph records the growing use of large-scale hand-painted advertising as a form of outdoor media, combining the visual impact of street art with corporate branding.
