2488 x 4000 px | 21,1 x 33,9 cm | 8,3 x 13,3 inches | 300dpi
Data acquisizione:
28 novembre 2015
Ubicazione:
England, UK
Altre informazioni:
National Dried Milk was a roller-dried powdered, full-cream milk fortified with vitamin D. It was intended for feeding to children at a time of milk rationing. It was also convenient for mothers. It freed them up from breast-feeding at a time when women had to go man the factories for the war effort. At first, it was available only to children under 1 year of age; later 2 years. The National Dried Milk scheme had been announced by the fall of 1940; by then, physicians were debating how it should best be served to infants and whether full-cream was indeed the best for them. The storage and distribution of National Dried Milk across the country was contracted out to a company called SPD. You needed ration coupons to purchase it with, and could only get it at chemists (i.e. pharmacies.) There was a proviso, though, which housewives learned to watch for: once the tin at the store was past the "Not for consumption after..." date, it could be sold to anyone, off-ration, providing a windfall bonanza to the lucky shopper.
